The Be The 1 To Campaign is a three-episode animated PSA commissioned by the National Suicide Prevention Lifeline to raise critical public awareness. Narrated by Nick Offerman, the campaign required a deeply sensitive, reassuring visual approach.

​

As a Lead Animator and Look Development Artist, I partnered closely with the director to establish the early visual language, color styling, and character design guidelines of the campaign. Throughout production, I led key character animation sequences and designed custom, integrated typographic motion systems to deliver vital information clearly and with profound visual empathy.