Created for Stefan Sagmeister's fashion brand Sagmeister123, this project involved designing and animating a series of responsive interactive mascots for the brand's digital flagship store. Working under the creative direction of Santiago Carrasquilla, the goal was to elevate an open-source koala graphic through conceptual, character-driven movement that playfully manipulated the asset's negative space.

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I directed and executed the look development and animation pipeline for the interactive assets. Starting with 3D turnaround tests to map out spatial volume, I hand-animated eight distinct character behaviors—ranging from sleep cycles to dynamic cartwheels. To optimize these assets for real-time, lightweight web interaction, I translated the final hand-drawn keys into clean vector animations in After Effects, exporting them as highly optimized Lottie .json files to dynamically react to user behavior across the live site.

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Creative Direction: Santiago Carrasquilla

Koala Animation: Jeremy Higgins

Additional Motion Graphics: Haolun Liu​​

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