I had the opportunity to animate the Koala logo for Stefan Sagmeister's fashion brand Sagmeister123. Before viewing my animation work here, please feel free to take a look at the actual website to find and interact with the Koalas yourself.

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I animated about 8 different Koalas that made it through to the website. From different ways of falling asleep, to doing cartwheels, the Koala reacts to different areas and moments you have on the website.

 

Stefan's concept for the Koala was to take an open source image (the Koala) and elevating it with conceptual
animations that made use of the image's play on negative space. First I tested different types of 3D turnarounds for the character, then rough animated all the different actions by hand. For the final pass, I created solid vector animations in After Effects which were rendered as .json files for the end product.

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Creative Direction: Santiago Carrasquilla

Koala Animation: Jeremy Higgins

Additional Motion Graphics: Haolun Liu​​

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